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A
Brief Look of Useage Rights:
When
working with a photographer, either on a Test session, a TFP,
a paid shoot, etc. the photographer is the creator and copyright
holder of these images (unless it is in a "Work for Hire"
situation (see note 1 below), which has almost no effect on
the relationship to the model and his/her rights).
So
the photographer owns the images; how do you (the model) get
the rights to use them, and what can he do with the images?
There are 2 essential documents (and contractual concepts)
to any model/photographer shoot.
The
Model Release (also known as an Adult Release, because only
adults of 18 yrs of age can sign them - there is a similar
document for minors known as a Minor Release, which a parent
or legal guardian must sign) is a document that the models
signs (usually before the shoot) that gives the photographer
the rights to use your likeness in photos as outlined in the
release. In all situations where you are shooting for pay,
you will be required to sign one of these and it is a good
idea to sign one (with some caveats - see note 2 below), as
it outlines how the photographer may (and may not) use the
photos.
The
Usage Rights (also known a Rights Transfer or Statement of
Copyright) is a document that tells the model what her rights
are in using the images. This should be signed by the photographer.
As the photographer owns the "rights" to the images,
he/she needs to "assign" or "transfer"
rights to the model.
Typically
the rights assigned fall under one of the following categories:
- Complete
Rights Transfer: This is when the photographer gives
up the rights to use the photos, and no longer owns them.
This is not something a photographer would ever give to
a model, but is sometimes given to companies such as a corporation
that hired the photographer, or a magazine or publication
that the photographer is shooting for.
- Unrestricted
Rights: This is when the photographer gives the model
rights to do whatever she sees fit with the photographs,
including publish them, sell them, post them on the web;
whatever use the model sees fit.
- Self
Promotional Rights: The model is given use of the image
for self-promotion only. This may further be limited by
being designating where the rights are limited to, such
as Web only, or Print only. In this scenario, the model
may NOT have the images published, or sell them without
additional negotiation with the photographer.
- No
Rights: When the model is being photographed for a paying
job, in which the photographer is providing images to one
of his clients (such as promotional/advertising work, or
publication work) and he must give up his rights to the
images to his client, the model almost never has rights
to use the images (see note 3 below).
If
there is no usage document given to the model, she has no
rights to use them publicly.
Sometimes,
these 2 documents are combined, and all put on the Model Release.
This is not how I prefer to do it; as they cover different
types of rights, but many photographers will handle it this
way for lessening of paperwork. But on a combined release/usage
document, BOTH the model and photographer (and a witness)
should sign.
In
all cases, the professional way to engage in a shoot is to
have BOTH of these documents signed (or the combined document
signed by all parties). A common mistake by hobbyists, Amateurs,
and beginning professionals is to not complete these documents.
Unfortunately this is all to common today, so sometimes it
falls on the model to make sure that these documents are signed
and secured before the shooting takes place.
If
you are wary before the session about what the photographer
is going to shoot, then you shouldn't be signing documents,
or shooting with them in the first place. Do not be afraid
to say "No". There are MANY incredible photographers
out there, and no one shoot is going to make or break your
career.
The
rights assigned by to the photographer to the model, and the
rights to use the models image should ALWAYS be negotiated,
put on paper, and signed before the shoot takes, place.
A
few scenarios as to how all this applies:
If
you have shot with a photographer, and you have negotiated,
and signed all the documents, both of your rights specifically
what is on the signed documents. Any additional rights needed
later must be added on a separate signed, dated document.
If
you have shot with a photog, and you signed a model release,
but no rights have been given to you; the photographer has
whatever rights are given on the model release, but you have
no rights to use any of the images, except to show your (non-professional)
friends, and to hang them on your wall at home. (this scenario
sometimes occurs in commercial shoots, where the model is
paid)
If
you have shot with a photographer, and no model release was
signed, neither the photographer nor the model has any rights
to use the images in any commercial or self-promotional way.
They may also not show them in their portfolios, or on the
web. While this is often done anyways, it is not the proper
way to do it legally, and if one of the parties does not want
the images seen, then both must no longer use them in any
self-promotional capacity (including the web or email).
If
the model release is limiting to the types of imagery used
(for example, the model agrees to a release that has no nudes
for commercial or promotional use) then the photographer can
use / show the non-nude images for the shoot, but the nudes
can only be hung on the wall (but not sold, or shown in a
gallery).
Bottom
line is that all of these things should be put into paper
BEFORE the camera is used. Even if it with someone you know
or a friend. Whether it a professional, amateur, hobbyist,
etc. Because you never know what the future holds, and contracts
are not for when you are still friends with someone, but to
protect you when you are in disagreement (or in court) with
them.
It's
really not as scary or procedural as it all sounds, but it
is important to act and work professionally even if it is
just a TFP or test.
Notes:
1
Work for Hire is an exception in the copyright law when the
photographer gives up all of his rights on the imagery to
the client. This often happens in corporate reports, advertisements,
and some publications. When this is the case, the photographer
no longer has rights to assign to you, so you must get rights
from the client (the buyer of the photography).
A photographer would almost never give a model all the rights
and work for the model in a Work for Hire situation, unless
the model was paying a LOT of money, and it was agreed on
beforehand.
2
When Agreeing to the terms on a model release, make sure you
are comfortable with the terms of the release. Often it is
good to get a blank copy of the release emailed to you beforehand
so you can see the terms and discuss them with a photographer.
Remember, this is a contract. There are many bit of legalese
you will not be able to change on the contract, but the rights
to use your likeness should be clearly outlined and should
only extend to what you plan on shooting for that session.
After a while, you will get used to reading and seeing these
contracts.
3
It is accepted common practice that any published piece may
be put in your portfolio as a "Tear Sheet". Tear
sheets are the lifeblood of a professional models portfolio,
and collecting good tears sheets is essential to your advancement
in the field.
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Here
is the standard release recognized by the American Society
of Media Photographers (ASMP) and is also recognized as the
standard form for the Associated Press (AP). Most photographers
use this, or a variation of this release form:
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Standard
Adult Release:
In
consideration of my engagement as a model, and for
other good and valuable consideration herein acknowledged
as received, upon the terms hereinafter stated, I
hereby grant _(Photographer's Name)_, his legal
representatives and assigns, those for whom _(Photographer's
Name)_ is acting, and those acting with his authority
and permission, the absolute right and permission
to copyright and use, re-use and publish, and republish
photographic portraits or pictures of me or in which
I may be included, in whole or in part, or composite
or distorted in character or form, without restriction
as to changes or alterations, from time to time, in
conjunction with my own or a fictitious name, or reproductions
thereof in color or otherwise made through any media
at his studios or elsewhere for art, advertising,
trade, or any other purpose whatsoever.
I
also consent to the use of any printed or electronic
matter in conjunction therewith.
I hereby waive any right that I may have to inspect
or approve the finished product or products or the
advertising copy or printed matter that may be used
in connection therewith or the use to which it may
be applied. I hereby release, discharge and agree
to save harmless _(Photographer's Name)_, his
legal representatives or assigns, and all persons
acting under his permission or authority or those
for whom he is acting, from any liability by virtue
of any blurring, distortion, alteration, optical illusion,
or use in composite form, whether intentional or otherwise,
that may occur or be produced in the taking of said
picture or in any subsequent processing thereof, as
well as any publication thereof even though it may
subject me to ridicule, scandal, reproach, scorn and
indignity.
I
hereby warrant that I am of full age and have every
right to contract in my own name in the above regard.
I state further that I have read the above authorization,
release and agreement, prior to its execution, and
that I am fully familiar with the contents thereof.
Dated:_________________________
Model's Signature:_________________________
Name (printed):____________________________
Address:_________________________________
_________________________________
Witness:__________________________________
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©2004-2005
Bob Cooley / eyekon® Photography & Digital Media
All Rights Reserved
This Article may not be reproduced, posted or reproduced
without the written permission of the Author
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